WhatsApp is no longer a support channel alone — it is a high-intent sales surface for Brazilian and Latin American e-commerce. The stores that win treat it as part of the revenue stack.
Recover carts with context
Send a short message referencing the exact products left behind, with a direct link back to checkout. Personalized recovery on WhatsApp often outperforms generic email reminders.
Automate without sounding robotic
Use templates for common questions — shipping, sizing, payment — but route high-value carts to a human when needed. Klivvo connects store events to conversational flows so agents see full purchase history.
Close the loop after purchase
Post-delivery messages for reviews, cross-sell, and replenishment build repeat revenue. Time these touchpoints based on product consumption cycles, not fixed delays.