Abandoned cart campaigns are one of the fastest ways to recover revenue in e-commerce — but when they are poorly timed or too aggressive, they can inflate acquisition costs instead of improving them.
Start with intent, not volume
Segment recoveries by checkout stage, cart value, and product category. A visitor who reached payment is not the same as someone who only viewed a product page. Klivvo lets you trigger different messages based on real store behavior.
Use multichannel with discipline
Email, WhatsApp, and on-site reminders work best as a sequence — not as duplicate noise. Space touchpoints across 1h, 24h, and 72h windows and stop the flow as soon as the customer completes the purchase.
Measure incremental recovery
Track recovered orders against your control group. The goal is incremental revenue per contact, not just open rates. When recovery flows are tied to behavior, CPA stays stable while revenue grows.